Two women went looking for boyfriends using luggage tags at the airport. (Alexis Driscoll and Julia Frys are a country-pop duo called Heartlyn Rae. They're "internet famous.")
They grabbed a bunch of tags and wrote their phone number on them, along with their name and "call me if you're single." Then they tied them to random suitcases at baggage claim.
It's like the airport version of writing "call for a good time" on a bathroom wall.
(Here's the video.)