Don't Freak! Instagram to Start Hiding 'Like' Counts This Week


Instagram is to begin testing hiding "likes" in the United States this week. The change will first be rolled out to a limited number of accounts in the U.S., and users of those accounts will still be able to see how many likes they got on their own posts.

The plan was announced at WIRED25 by head of Instagram, Adam Mosseri, who also took to Twitter to share the news.

"It's about young people," Mosseri said during the Wired panel. "The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them."
"It means we're going to put a 15-year-old kid's interests before a public speaker's interest," he added. "When we look at the world of public content, we're going to put people in that world before organizations and corporations."


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