A great article from mentalfloss.com
And yes, these all work on me!
1. They Limit Your Options The "paradox of choice" states that the more options we have, the more anxiety we feel. Seven is the ideal number of options per food category (appetizers, entrees, deserts).
2. They Add Photos An appetizing picture alongside a food item increases sales by 30%.
3. They Manipulate Prices You spend more money when price tags are as inconspicuous as possible. Dollar signs disappear and so does the decimal point.
4. They Use Expensive Decoys Put expensive items near the top of the menu, which makes everything else seem reasonably priced.
5. They Play With Your Eyes Just like supermarkets put profitable items at eye level. The upper right corner is prime real estate.
6. They Utilize Colors Different colors help conjure feelings and "motivate" behavior. Red stimulates the appetite, while yellow draws in our attention.
7. They Use Fancy Language Longer, more detailed descriptions sell nearly 30% more food. So plain old "chocolate pudding" becomes "satin chocolate pudding."
8. They Make You Feel Nostalgic They play to the nostalgic favorite meal of your childhood to trigger happy memories of family, tradition, and nationalism.