You know how you can’t just run into Target and buy one thing and leave? Well, it turns out it’s not just us, everyone experiences this and now actual experts explain why we buy all the things at Target and it’s really not our fault.
Tom Meyvis, a professor of marketing at New York University’s Stern School of Business knows a lot about shopping and he says maybe it’s the layout of the place that compels us to fill our red carts at Target. He explains that stores know what path shoppers take, so they can cross-sell products to us by displaying them right next to each other. And we listen, because when Target tells us we need something, it’s usually right.
And Joe Perdew, Target’s Vice President of Store Design explains that “the store goes out of its way to help direct us to what we really really want.” Stores have product displays that show us how things will really look in our homes and they’ve revamped the Beauty department to look like a specialty shop, so it’s really not us, it’s Target compelling us to buy more. And they’re very good at it.
“You have good people in the marketing department at Target and they have really good designers who have created such an ambient atmosphere for people,” explains psychologist Dr. Kevin Chapman. “It’s really well lit and there’s a lot of color at Target. It’s pretty consistent throughout the store and generally that’s going to make people feel happier.”
So there you have it. Target really is our happy place and they want us to buy more things, so we do. We can’t argue with science.