Who doesn't love to read? I think most people do. There's something very satisfying about seeing a story in your own mind as you read. Sure, movies and TV are great, but isn't it true that the books is always better the movie?
Plus, you can learn so much from reading. But who has time? This author says that's the problem. We wait until we have time, and a comfy couch, and a glass of wine, and some privacy. And because we rarely have all that, we don't read!