I emceed the AdFed awards on Friday night. It's an award show for advertising, marketing, packaging, etc. and it was really cool. I mean we don't really think about how someone has to create a logo, or come up with an idea for an ad or design a beer bottle label.
I'm a big fan of creativity so I really loved being there. The big winner was this short film called "The Escape." It's an ad for BMW, but it's more than that. It's like a really short Bond film with Dakota Fanning and Clive Owen.
Totally worth the 13 minutes to watch!