When you order a pizza, you'd like to think that they'll make it perfectly and order it as fast as they possibly can. Because, customer service. Well it turns out that there's always room for more.
"There might be some situations where you would like your pizza a little faster on busy nights, when there might be a longer wait due to the number of orders at the restaurant." So for $3, basically you get to jump the line.
Looks like the company is only allowing each location to take five "Papa Priority" orders per day, so this won't turn into an endless cycle of people paying $3 one after another to jump the line.
And there's no word on if or when they're going to expand this plan around the country.