Do you put ketchup on eggs, and are you sick of being PERSECUTED for it?
Heinz is trying to normalize it with a new ad campaign that claims ketchup on eggs . . . or even BACON . . . is perfectly acceptable.
They partnered with 100 Waffle Houses around the country, and changed the labels on their bottles to say "Breakfast Ketchup." It's the same product, just the label is different.
Around 50 diners across the U.S. will also have limited-edition bottles shaped like maple syrup bottles.
Heinz claims one in four people use ketchup at breakfast. Quote, "Ketchup at breakfast should be the norm, not the exception."
(Here's a video.)