COVERGIRL Changed Its 'Easy, Breezy, Beautiful' Slogan

COVERGIRL recently changed its iconic Easy, breezy, beautiful, COVERGIRL slogan to COVERGIRL: I am what I make up.

"It aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup," COVERGIRL explained.

The change is part of a rebranding that aims to change the way people think about makeup (a means to express and transform yourself as opposed to a beauty standard).

What do YOU think about the new slogan?



Want to know more about Raven? Get her official bio, social pages & articles on 106.1 KISS-fm! Read more


Content Goes Here