Dating app Clover algorithmically examined 90 million messages from three million users to see if emojis impacted the response rates on the first contact between two users. Their findings show emojis do seem to have an impact on response rates: women reply 5 percent more often to an opening message that contains an emoji, and men reply 8 percent more often.
“Considering 82 percent of our users are aged 18-34, we were pretty surprised to learn that only 10 percent of opening messages contained emojis,” said Clover CEO Isaac Raichyk. “Based on our findings, we recommend singles make use of emojis to break the ice and improve their odds of success.”