‘Breaking Bad’ may be over, but pretty soon we’ll have “Better Call Saul”, a new AMC spin-off centered around the legal doings of Walter White’s shadyy lawyer Saul Goodman.

To celebrate the new show, Sony has embraced some pretty creative ads, including this amazing, fully functional website advertising Saul’s services (BetterCallSaul.com), and now this billboard touting the legal services of "James M. McGill" — the pre-Saul moniker of Bob Odenkirk's attorney character, who we're told we will get to know much better in the show:

And, that phone number really works! Here's the audio you receive when you call it: